Monthly Archives: October 2013

Want to Connect with More Fans on Facebook? Do this!

With more than a billion users on Facebook, you’d have to be nuts to not want to find a way to market to an audience of that size and scope. Fortunately for you, there are lots of ways to do … Continue reading

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Google Business Photos – A Quick Path to Trust

One of Google’s latest innovations is the introduction of Google Business Photos. It is a virtual presentation of your place of business in a panoramic 360 degree picture located in search, your Google+ page or in Maps. There is also … Continue reading

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Staying Focused on Your Core Business — Avoiding Shiny Objects!

It would be nice to get an unlimited marketing budget, staff to go around, and lots of time to carry out new and speculative marketing initiatives, but I think it’s safe to say that most small businesses aren’t sailing in … Continue reading

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Have a Content Marketing Plan?

Content marketing suffers from a lack of trust. According to ContentPlus, 70 percent of consumers prefer learning about a company via the content on their site versus ads, but still companies spend a great deal more on advertising than on … Continue reading

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How NOT to Do Video Marketing

Hasn’t everyone and their extended families told you that video marketing is a snap, and you should get going like, yesterday? While some of that holds true, diving into the deep end without understanding some of what lies under the … Continue reading

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5 Ways Mobile Marketing Can Improve Your Business

The age of looking at mobile marketing as merely a “fad” or the “next big thing” is over. It’s here, it’s big, and it’s just going to get bigger. A recent survey by the Web.com group found that some 69 … Continue reading

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How to Use Google Analytics in Your Small Business

If you ask a typical already-overwhelmed small business owner if they’d like to begin using Google Analytics, the typical response is wide-eyed fear, dreading tackling the buckets of data that Analytics can provide. Who’s got time to learn new things … Continue reading

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Is Your Facebook Page Mobilized?

You may have thought to make your website optimized for mobile devices, but just how many of us have done the steps needed to ensure our Facebook pages are also mobile ready? That’s what I thought! You’ll want to give … Continue reading

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What Google’s New Webmaster Guidelines Mean for Content Marketers

Over the last few years thru all of the search engine updates known collectively as the “Google Zoo” (Pandas, Penguins and the like) most webmasters knew it was just a matter of time before Google would start enforcing the things … Continue reading

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What Can You Do with a Six-Second Video?

No doubt you’ve been interested in the new Vine video platform, but you are also a bit perplexed as to how to make use of it. After all, six seconds of video isn’t a great deal of time to utilize … Continue reading

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