Monthly Archives: August 2014

Cool Tips for Marketing with Instagram

Okay, we all know what Instagram is, nevertheless I would bet your next month’s paycheck that we aren’t crystal clear on precisely how we can use it in our marketing. While it’s great at posting and disseminating our latest shots, … Continue reading

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Is Twitter a Necessity for Your Business?

The question of whether Twitter was a worthy use of marketing energy and budget has been around as long as the platform has. It looks like people have had a hard time wrapping their brain around how a micro-content platform … Continue reading

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What You Need to Do to Keep People on Your Site Longer

Why go to all the trouble of building a spiffy site and then have people turn tail and run as fast as they get there? There are several reasons people will leave for greener pastures, and there are also specific … Continue reading

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Understanding the Psychology of Color as It Applies to Your Marketing

Color plays a large part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for instance on our sales pages! The ability to evoke responses based … Continue reading

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Learn How to Create a Working Content Marketing Initiative for Your Small Biz

You’re probably aware of all the many benefits you can receive content marketing, but to a small business, it can still present significant challenges. When you’re understaffed or over-burdened, you can easily let critical pieces of the puzzle slip to … Continue reading

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Several Reasons Why You Should Investigate PPC for Your Small Business

Many people make the assumption that pay per click is a total waste of time for local markets, and they could not be further from the truth. There are a lot of excellent uses for PPC for local that can … Continue reading

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