Monthly Archives: August 2015

What to Consider When Doing SEO for E-commerce

Even though search engine optimization (SEO) seems straightforward on paper, there are hundreds of interlocking pieces that need to be monitored in practice if you require positive results. When it comes to e-commerce sites, the process becomes even more complicated … Continue reading

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Build Your Brand Online

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Are You Employing Conversion Optimization?

You may have heard of conversion optimization but were concerned that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the best way to make the most of your existing … Continue reading

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Social Media for Small Businesses

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What’s Useful in the Latest Social Media Updates

Social media is nothing if not constantly changing, which at first glance can be quite discouraging. We may already feel as though it’s next to impossible to keep up, but I would argue that most of the time, these changes … Continue reading

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5 Great E-Commerce Software Choices for your Online Stores

You’ve made a decision to take the plunge and set up your online store, but are stumped about how to obtain the best e-commerce solution for your particular business. We feel your anguish, and in the interests of making life … Continue reading

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Factors that Influence Local Search Results

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Why You Need Facebook in your Content Marketing Plan

It’s simply not possible if you’ve been marketing for any amount of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one … Continue reading

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Test Your Landing Page

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5 Great Pinterest Tips for Small Businesses

70 Million people are hard to dismiss, and if you hope to make any traction with this audience, you’ll want to have a look at these 5 great tips for marketing your small business on Pinterest. Pinterest has a largely … Continue reading

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