Monthly Archives: November 2016

How Can Facebook Dark Posts Help Out Firms?

Newsfeed Clutter Dramatically Reduced Target Specific Audiences Facebook dark posts don’t show up on a page’s feed. Instead, they are only shown to a unique audience that the social media manager selects. While showing fewer people a post might seem … Continue reading

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New Report Shows Marketing Power of Pinterest

Most local business owners have recognized that social media marketing is an essential aspect to a promotional strategy. Unfortunately, many of these budding entrepreneurs focus only on Facebook and Twitter. Other sites, such as Instagram and Pinterest, are largely ignored. … Continue reading

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What Facebook Changes Could Mean for Marketers

As of last count, there were over 40 million small businesses utilizing an exclusive Facebook page. The main point of these pages is to market a business, so when the social media giant makes changes, there can be huge ripple … Continue reading

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Crushing Your Competition with Content Marketing

Over 75 percent of business-to-business (B2B) marketers plan on increasing the amount of content marketing they do in 2016. With these types of numbers, it’s obvious that people have finally figured out that content is king. If you’re to outshine … Continue reading

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Local Marketing Trends To Know In 2016

When it comes to running a small business, local marketing is the most vital aspect of becoming successful. After all, how can you hope to branch out if you can’t even appeal to your neighbors? This means it’s essential to … Continue reading

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Learn to Utilize Different Video Platforms

By 2018, it is predicted that nearly 80 percent of all consumer internet traffic will come directly from online video. Currently, this number sits at 57 percent, so it’s obvious how important video marketing is even today. Fortunately, local businesses … Continue reading

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Twitter Mistakes Local Businesses Must Avoid In 2016

Local business owners must use every marketing tool at their disposal to overcome local and national competitors. This means focusing as much on social media as any other strategy, and as Twitter surpassed 305 million monthly users in 2015, it’s … Continue reading

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Marketing Lessons Taken From Yard Sales

Many people’s first real marketing experiences took place when hanging up “Yard Sale” signs with our parents on Saturday mornings. For small business owners, marketing strategies have definitely evolved past this. Of course, it’s imperative to not forget lessons learned … Continue reading

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How Small Businesses Are Wasting Marketing Money

Small businesses don’t often have unlimited budgets, and this means it’s essential that any expense is a smart one. This is especially important when it comes to marketing. Certain marketing mistakes can waste money along with ensuring no one sees … Continue reading

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Facebook Marketing Mistakes Small Businesses Should Avoid

Small businesses have quickly realized that online marketing is essential for success. And while there are a multitude of online resources for marketing, Facebook is undoubtedly one of the best. The site saw over 1 billion daily users in September … Continue reading

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