Monthly Archives: December 2016

David and Goliath: Competing in SEO with Massive Corporations

Although it can be cumbersome, local business owners recognize just how necessary search engine optimization (SEO) is for making their company successful. If you snag Google’s top spot, for instance, your page will garner a click-through rate of almost 35 … Continue reading

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Why Every Small Business Needs User-Generated Content

Local companies must strive to generate great content for their website and social media pages. They may be able to take a rest, though, by using user-generated content (UGC). This is content, whether it be reviews, Q&As or even simple … Continue reading

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Social Marketing Trends to Watch for in 2017

Social marketing and social media marketing, although sometimes used interchangeably, are two separate strategies. Instead of exclusively using sites like Facebook to get out a message, social marketing focuses on influencing consumer behavior for their own benefit – and even … Continue reading

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Social Media Marketing Trends That Will Dominate 2017

It’s no big surprise that social media marketing is a huge force in the advertising world. In fact, overall spending in this area was expected to double to $31 billion between 2014 and 2016. Of course, these social outlets are … Continue reading

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These Social Media Marketing Myths Could Break Your Organization

Nearly three out of four online users have a Facebook while one-quarter use Twitter, so social media advertising is obviously important for organizations. To have success on social platforms, you need to undertake effective strategies, but there is more to … Continue reading

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3 Facebook Contest Slip-ups Local Businesses Must Avoid

You likely know better than to share the same post multiple times on Facebook. This principle is tossed out the window, though, for Facebook contests. Your contest will fail if you only post about it once and then wait for … Continue reading

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What We’ve Learned About Marketing in 2016

Creating a successful business takes an immense amount of work and dedication. Even hard work, though, is no guarantee of success. This is likely why 80 percent of businesses fail within their first 18 months. Of course, much of this … Continue reading

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3 Secrets to Creating Engaging Content

Creating content as a marketing tactic has seen a huge spike in popularity over the past few years. In fact, over 75 percent of companies surveyed say they plan on creating more content in 2016 than 2015. This is because … Continue reading

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Road Trips and the Art of Marketing Efficiently

Know Your Targeted Destination Even if your plan is to just drive until the road comes to an end, you have a target in mind. Sometimes it is a desired destination, and sometimes it is nothing but a feeling of … Continue reading

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Why Every Local Business Should Be Blogging

Inbound Clicks Through The Roof Inbound Clicks Will Blow Up There are plenty of intangible and potential benefits related to blogging, but the hard data is where things are most remarkable. Organizations that begin blogging see a 97 percent boost … Continue reading

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