Monthly Archives: January 2017

3 Offline Marketing Ideas that will Help You Online

Studies and statistics continue to show that offline marketing is still effective. Maybe the most telling piece of evidence is the nearly 40 percent of purchases online that occur only after a consumer has been influenced by an offline channel. … Continue reading

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Why Every Small Business Needs User-Generated Content

Local companies must strive to generate great content for their website and social media pages. They may be able to take a rest, though, by using user-generated content (UGC). This is content, whether it be reviews, Q&As or even simple … Continue reading

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These Social Media Marketing Myths Could Break Your Organization

Nearly three out of four online users have a Facebook while one-quarter use Twitter, so social media advertising is obviously important for organizations. To have success on social platforms, you need to undertake effective strategies, but there is more to … Continue reading

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3 Facebook Contest Slip-ups Local Businesses Must Avoid

You likely know better than to share the same post multiple times on Facebook. This principle is tossed out the window, though, for Facebook contests. Your contest will fail if you only post about it once and then wait for … Continue reading

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Social Media Marketing Trends That Will Dominate 2017

It’s no big surprise that social media marketing is a huge force in the advertising world. In fact, overall spending in this area was expected to double to $31 billion between 2014 and 2016. Of course, these social outlets are … Continue reading

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Twitter Tips for Businesses in 2017

It’s unlikely that Twitter will ever catch up to the massive following Facebook has accrued, but with over 310 million active monthly users, the site is obviously a marketing goldmine. Of course, this is only the case if it is … Continue reading

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How to Repurpose Great Content in 2017

While some business owners may simply focus on blogs or articles in their content marketing strategy, this form of promotion also encompasses infographics, videos, podcasts and even memes. This is likely why the amount of marketing budgets going towards content … Continue reading

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SEO Not Panning Out? These Problems Could be at Fault

Going Black Hat Concentrating on Short Keywords Simplicity is an admirable trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, it can cause more harm than good. Keywords like ‘Augusta Georgia Restaurants’ … Continue reading

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3 Tricks for Improving Your Local Marketing Strategy

Teaming up with other local companies can also provide a great local strategy. Find businesses that aren’t your competition but have customers that are likely to need your service as well. Car rental businesses and hotels, for instance, are typically … Continue reading

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3 Strategies for Utilizing Social Media to Actually Strengthen Sales

The goal of every advertising and marketing endeavor is to improve revenue at a business. So essentially, every step you take with social media marketing is supposed to increase sales. As it turns out, though, you can use a few … Continue reading

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