Monthly Archives: March 2017

How Local Businesses Can Reduce Marketing Costs in 2017

Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are … Continue reading

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3 Digital Marketing Trends in 2017 for Local Businesses

Although local businesses have always focused on promotional tactics, digital marketing is now where much of their money goes. Of course, all the money in the world won’t amount to much if proper strategies aren’t undertaken, and this won’t happen … Continue reading

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3 Local Business Benefits of Pay-Per-Click Ads

Local businesses should at least consider using every marketing technique at their disposal once. In the world of digital marketing, this includes pay-per-click (PPC) ads that charge budding entrepreneurs every time someone clicks on their ads. While the efficacy of … Continue reading

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Can Emoji Marketing Really Be Effective?

If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow. Strangely enough, it seems as if emojis – the small smiley faces … Continue reading

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Avoid these Annoying Offline Marketing Tactics at All Costs

There’s no doubt that marketing is an essential aspect to any company’s success, and while we do live in a digital world, offline marketing is still important. From guerrilla tactics to attending trade shows, these non-digital methods can really pay … Continue reading

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3 Local Marketing Benefits You May Have Missed

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of … Continue reading

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3 Online Marketing Tactics That Are Annoying Your Customers

When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of … Continue reading

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3 Tips for Increasing Engagement on Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and … Continue reading

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Marketing Strategies that Improve Customer Retention

Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve … Continue reading

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3 Huge Mistakes Local Businesses Make with Analytics

Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge … Continue reading

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