Monthly Archives: July 2017

3 Influencer Marketing Myths You Must Ignore

Influencer marketing has become a big deal recently. Utilizing trusted sources in the industry to advertise your product can take your promotional efforts to the next level. In fact, one study showed that every $1 invested in influencer marketing results … Continue reading

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How to Grow Your Email Marketing List Offline

Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have … Continue reading

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3 Marketing Lessons Chess Can Teach Us

Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t … Continue reading

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Online Success Through Offline Marketing

Online marketing strategies have become front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of … Continue reading

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3 Tips for Building Backlinks to Your Business Website

You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the … Continue reading

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Is Your Content Marketing Failing? This Could Be Why

There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not … Continue reading

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How Local Businesses Use Facebook Groups for Marketing

Any local business owner who hasn’t recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups … Continue reading

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Here’s How You Grow Your Email Marketing List Quickly

Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn’t hurt to bring in a third-party marketing … Continue reading

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