Monthly Archives: August 2017

How to Market When There’s No Time for Marketing

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are … Continue reading

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3 Detrimental Local Marketing Mistakes You Must Avoid

Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves … Continue reading

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3 Tips for Marketing Local Businesses on Television

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised … Continue reading

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Social Media Campaign Tips to Finish 2017 Strong

Social media has quickly become a marketing powerhouse. By the end of 2014, in fact, nearly 90 percent of companies were already using social media for promotional purposes. If your company isn’t doing it right, however, it might as well … Continue reading

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Facebook Marketing Mistakes to Stop Making in 2017

When Facebook hit 1 billion active monthly users, marketers realized just how powerful the social platform could be. Anyone who managed to overlook this fact, however, will have to pay attention now that the benchmark has hit 2 billion. Unfortunately, … Continue reading

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Making a Webinar for Marketing? Avoid These Mistakes

If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what … Continue reading

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3 Mistakes to Avoid When Marketing at a Trade Show

In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain … Continue reading

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How to Snag Speaking Engagements for Marketing

Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, … Continue reading

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3 Quick Ways Businesses Can Improve Content Marketing

If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how … Continue reading

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Offline Marketing Tips Your Business Should Utilize

We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can … Continue reading

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