Monthly Archives: September 2017

Turning Trial Customers into Paying Clients

Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers.  Sadly, these offers do not always equate to a return client.  This does not mean that free … Continue reading

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3 Detrimental Local Marketing Mistakes You Must Avoid

Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves … Continue reading

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How to Increase Engagement on Your Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and … Continue reading

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3 Offline Marketing Ideas that will Help You Online

Studies and statistics continue to show that offline marketing is still effective. Maybe the most telling piece of evidence is the nearly 40 percent of purchases online that occur only after a consumer has been influenced by an offline channel. … Continue reading

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3 Local Marketing Tips Most Businesses Haven’t Tried

Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional … Continue reading

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How to Get Super Creative with Content Marketing

Content marketing quickly became an integral part of every marketing plan over the past few years. In fact, an average of 32 percent of marketing budgets goes directly towards content strategies. Unfortunately, it can be difficult to remain creative while … Continue reading

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When Marketing on TV, Avoid These Mistakes at All Costs

Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic, televised … Continue reading

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3 Reasons Offline Marketing Is Essential for Local Businesses

If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, so this should be enough to prove online marketing’s importance. Offline marketing, … Continue reading

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