Monthly Archives: October 2017

Your ad results should shape your marketing strategy, helping you make real-time decisions on current campaigns, or help you find direction for the future. But digesting these results shouldn’t be strenuous. We know that understanding how Facebook’s auction, optimization and … Continue reading →

Almost there. Despite intensifying competition among social photo/video sharing platforms, user growth on Facebook‘s (NASDAQ:FB) Instagram is actually accelerating. Instagram announced today that it has now reached 700 million monthly active users, noting that “the last 100 million of you joined faster than ever.” … Continue reading →

We’ve been busy building the future of analytics. Today, at F8, we launched new capabilities designed to help you understand and optimize your complete customer journey across the channels you use to interact with customers, such as your app and … Continue reading →

At its annual Brandcast presentation last night during the two-week-long NewFronts video ad conference, YouTube announced a slew of new shows and also revealed some noteworthy stats. Citing a Google-commissioned Nielsen study, CEO Susan Wojcicki announced that more 18- to 49-year-olds visit YouTube on their mobile devices during primetime television — when ratings … Continue reading →

Facebook has made no secret of its goal to pick up a number of long-form shows to deliver to its massive user base. Now, a few more details have emerged about the sort of shows the social giant plans to distribute. A Business Insider … Continue reading →

To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly … Continue reading →

The conventional thinking about profiling online users is that Facebook (in particular) has enormous amounts of profile data about your tastes, while Amazon has equivalent quantities of data about your shopping habits. While both are true to some extent, the … Continue reading →

Let’s play a quick game. How many business emails do you think the average person receives each day? 25? 50? 100? Try 124 emails. Even though close to 76 of those 124 emails are considered legit (and 16 are expected to … Continue reading →

Traditional, mass media is rapidly losing it’s influence. The idea of broadcasting one message out across a few key channels and repeatedly shouting at your consumers is over, no one’s listening anymore. The power has officially shifted back to the people. … Continue reading →

Articles about what to expect in marketing in 2017 are essentially useless at this point. We’re far into the year, and soon, we’ll be reading about what to expect from marketing in 2018. Now that the year is well on … Continue reading →