Monthly Archives: October 2017

Facebook’s First Slate of Long Form Shows Arrives

Facebook has made no secret of its goal to pick up a number of long-form shows to deliver to its massive user base. Now, a few more details have emerged about the sort of shows the social giant plans to distribute. A Business Insider … Continue reading

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Instagram Test Feature Lets Users Share Stories Straight to Facebook

To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly … Continue reading

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Skimlinks Has Figured Out How Publishers Could Unshackle Themselves from Facebook

The conventional thinking about profiling online users is that Facebook (in particular) has enormous amounts of profile data about your tastes, while Amazon has equivalent quantities of data about your shopping habits. While both are true to some extent, the … Continue reading

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7 Click-worthy Email Signature Examples (& How to Make Them Work for You)

Let’s play a quick game. How many business emails do you think the average person receives each day? 25? 50? 100? Try 124 emails. Even though close to 76 of those 124 emails are considered legit (and 16 are expected to … Continue reading

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How Instagram Stories Could Change Commerce As We Know It

Traditional, mass media is rapidly losing it’s influence. The idea of broadcasting one message out across a few key channels and repeatedly shouting at your consumers is over, no one’s listening anymore. The power has officially shifted back to the people. … Continue reading

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3 Things We Learned About Marketing in 2017

Articles about what to expect in marketing in 2017 are essentially useless at this point. We’re far into the year, and soon, we’ll be reading about what to expect from marketing in 2018. Now that the year is well on … Continue reading

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3 Ways to Save Money on Marketing in 2017

Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are … Continue reading

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Online Success Through Offline Marketing

Online marketing strategies have become frontstage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these … Continue reading

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