Monthly Archives: November 2017

2018 Trends in Content Marketing to Help You Attract and Engage Prospects Pt. 1

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next … Continue reading

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4 Reasons Paid Search Should Be Part of Your Inbound Marketing Strategy

At this point, it’s hard to deny that inbound marketing should be playing a central role in your marketing strategy. Making your brand’s presence known throughout a buyer’s journey significantly increases the likelihood that that searcher will become your next … Continue reading

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Launching Call-to-Action Units for Instant Articles

As part of the Facebook Journalism Project, we’ve been in ongoing conversations with a number of publishers about opportunities to extend the business value of Instant Articles. Across the board, publishers want to have more direct lines of communication with … Continue reading

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The Future of Paid Search Marketing is Machine Learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.   Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t … Continue reading

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Google Announces New YouTube Tools for Advertisers

Google has announced the release of four new tools for YouTube to help capture the attention of viewers. Google knows all too well about the importance of catching consumer attention with advertising. In an ever-connected world, where we watch TV … Continue reading

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Facebook has Developed a New Tool to Compare Social Ads to TV Ads

Facebook wants to show advertisers the impact TV has on social and vice versa. The company is launching two new brand measurement tools that analyze TV and Facebook performance. One of them, Facebook Cross-Platform Brand Lift, plugs into TV analytics … Continue reading

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How These Powerful Influencers Use Instagram to Connect with their Audiences

It’s impossible to deny the growing power of Instagram for both individuals and brands: the social media platform has launched careers of influencers, given celebrities a chance to connect with their fans, and lets brands talk directly to audiences. How … Continue reading

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Facebook is as Big in Advertising as IBM was in Computing a Generation Ago.

Facebook is now as dominant in advertising as IBM was in the corporate technology market a generation ago, according to one Wall Street firm. Deutsche Bank reiterated its buy rating for Facebook shares, predicting the social media giant will report sales above expectations … Continue reading

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Build an Online Presence for your Small Business with These Helpful Tips

Online marketing is vital for any small business hoping to stay competitive. But what online marketing tactics should you focus on in your limited time as a busy entrepreneur? Here are 10 essential digital marketing tips for small business owners. … Continue reading

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7 B2B Social Media Marketing Tips

Social Media isn’t just a place for B2C brands to chat with fans about how many retweets it will take to earn free chicken nuggets; it can be an effective part of your B2B marketing strategy. In fact, 55% of B2B … Continue reading

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