Monthly Archives: January 2018

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. That’s a lot of emerging shoppers. It won’t be long before understanding the … Continue reading →

It’s every business’s nightmare – the negative online review that is turning away customers left, right and center. These negative reviews can drastically hurt your business. A survey conducted by BrightLocalfound that two-thirds of customers form their opinion of a business after … Continue reading →

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, … Continue reading →

Today I have some great resources that will bring more to your social media marketing in the coming year. Here’s four links with tips and tricks to kick start your Monday. In order to stay up to date with the … Continue reading →

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all … Continue reading →

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to meet their content … Continue reading →

Building a long-term reputation has become an essential element of doing business online. In the face of the digital revolution, when you can successfully manage your business’ online reputation and social media presence, you can expand your growth and opportunity … Continue reading →

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting … Continue reading →

This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television advertising, and markets rewarded brands that bet big on innovation and customer service (think Teslaand Amazon). As 2018 approaches, there are a number of … Continue reading →