Monthly Archives: February 2018

Determining Your Ideal Customer

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the … Continue reading

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The Benefits of a Global Marketing Strategy

Is a global marketing strategy really necessary for your business? If you were to develop an ad campaign in the United States, do you think the same campaign would be effective in France? Here we examine why it’s important to … Continue reading

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The Evolution of SEO

A Look Into the Past and the Present On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five keywords per URL and optimize the page elements (title, meta description, headings, body content and so on) for … Continue reading

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6 Reasons Why Allowing Your Dog to Come to Work Makes Perfect Business Sense

Mary Hope Kramer, an animal expert, caught my attention recently with a pros and cons list of why you should (or should not) bring your pet to work. According to Kramer, pet-friendly workplaces like Google, Amazon, Ben & Jerry’s and Etsy are becoming increasingly … Continue reading

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The Best Digital Marketing Resolutions for Crushing It in 2018

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge … Continue reading

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12 Tools for Brainstorming Blog Content

Brainstorming the best content ideas for your blog isn’t always easy, but it doesn’t have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process. Want to know exactly what … Continue reading

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