Monthly Archives: June 2018

30% of millennials engage with brands at least once a month on social media, while 60% of Baby boomers look out for promotions on social media with 7 out of 10 people buying products or services from brands that they follow … Continue reading →

In a world with enough content to allow any one person to choose the facts that they want, maintaining a purist stance as a writer and content marketer is an ongoing challenge. For many content strategists, the fight to be heard is … Continue reading →

Despite the rumors, email marketing is definitely not dead. In fact, among savvy marketers, it is actually rated one of the most effective marketing strategies. Take a look at this chart from Smart Insights and Get Response. So take a look at your … Continue reading →

In the past year, research has revealed the negative health effects of social media and its negative impact on our society. Facebook has been heavily criticized for its laissez-fair handling of personal data, which has led to questionable privacy and data … Continue reading →

As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses and just start sending messages to everyone on that list, … Continue reading →

If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order. Most online reputation management (ORM) agencies … Continue reading →

I recently visited a travel website when my family was considering a Hawaiian vacation. I did a little research and logged off after deciding it wasn’t a good time to travel based on the rates. End of my dream vacation, … Continue reading →

Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet marketing … Continue reading →

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business … Continue reading →