David and Goliath: Competing in SEO with Massive Corporations

Although it can be cumbersome, local business owners recognize just how necessary search engine optimization (SEO) is for making their company successful. If you snag Google’s top spot, for instance, your page will garner a click-through rate of almost 35 percent. If you are a private business owner, though, it may be challenging to overcome competition from large corporations. If you remember these steps, though, your SEO strategy can still pay off huge.

49048707 - seo concept - seo icon connect togetherOpt for Long Tail Keywords

There are basic keywords that naturally fit into your market. Unfortunately, it is difficult to contend with the big names on these search terms. Instead, give attention to creating long tail keywords that people are likely to search for. A swimming pool store, for instance, could go for the keyword ‘above ground swimming pool installed’ instead of ‘swimming pool store.’ Big brands reduce time on long tail keywords, so you have an enhanced likelihood of cornering the market.

Concentrate Locally

Around One half of people engaged in local searches will visit a business within a day. This statistic alone is enough to prove you should put time into local SEO. By doing this, though, you will also better contend with big brands.

Wal-Mart, Target, McDonald’s and other big corporations do not typically invest much in local SEO. After all, they’d have to spend money and create large amounts of content for every locale they have a presence in. Add your city and surrounding city names to your long tail keywords for nice results.

Do Not Skimp on the Content

Large organizations have domain authority, great backlinks and large resource pools. What they sometimes fail to concentrate on, though, is content marketing. They often simply do not have time to create blogs, infographics or other content that focuses on specific niches.

This means that, if you put out terrific content consistently, people will see you as a trusted industry source. This will lead to far more backlinks, more social engagement and a variety of other worthwhile factors that will help your small business compete.

Search engine optimization is the best thing you can do for your website. And as it turns out, you really can take on great corporations in the SEO field. With the right strategies, you could even win.

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