Are you one of those people not content to let anyone do anything in your business? Or are you a delegator, eager to hand off tasks to people maybe even less qualified than you, but still freeing you up to do other work?
That’s the basic difference between a do-it-yourself approach versus a done-for-you path. Each one has its place; we’re not going to tout one over the other. Let’s just evaluate what you need to consider when making the decision which style best suits your small business.
What to consider when choosing DIY or DFY
- Ask yourself what you truly want to do in your business. Do you want to be the one doing almost everything, or do you not want to “work” in your business much at all, wanting instead to be the executive or visionary.
- Really interview yourself as to whether or not you have the skills required to do what you hope to do, or if it would be better to hire people who are well-versed in the subject.
- If you decide to outsource your work, try to know who you are hiring, preferably by way of a recommendation from somebody you know. Also, stagger your payments to a new outsourcer, as an insurance policy that the work will actually get done.
- One item you should carefully consider outsourcing is your sales and email copy. These are extremely important items, and it’s easy to write bad or mediocre sales copy. This will do you incalculable harm. There is an art and science to this, so make sure whoever does it knows what they are doing.
- Look to maintain a unified look and vision to all your online properties. When you have several people working on your business, it’s easy to lose your look and become fragmented. Stay clear about what you want to see!
Each business is different, and solutions will vary. There is no one size fits all here, but no matter which road you choose, remembering that the buck stops with you will help keep things in perspective!
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