You are capable of doing a variety of things with your email marketing, but growing visibility on other campaigns is one of the greatest. Integrate social share buttons that will take your email to the social media domain. Toss in little clips of content that get readers to go to your blog. You have numerous options when it comes to bringing consumers to your other campaigns. And if you are successful, the elevated visibility will really be worthwhile.
Start Including Videos
Video happens to be a strong marketing force, and with the availability of tools like YouTube, this has become even truer. Having videos in your email marketing messages will increase your click-through rates. When marketing for a small business, this bit of added visibility can go quite some distance.
Concentrate on Mobile Optimization
When making an email marketing strategy, it is important to keep mobile users in mind. This has been the case, but now that over 50 percent of online searches come entirely from mobile devices, it is even more significant.
This means you need to create attention-grabbing subject lines that simply fit onto a small screen. Also remember that people will likely be reading these on the run, so keep it simple and short. Put some time into making your messages responsive as well.
Maximize Other Campaigns’ Visibility
Email marketing serves lots of functions, but bringing attention to your other business marketing campaigns is one of the most important. Include social share buttons in your messages. Provide content previews that customers then need to visit your site to finish. There are so many ways you can easily introduce people to other corners of your marketing campaign. And ultimately, this means increased visibility for your company.
Although email might not be as popular as it once was, email marketing is going nowhere. Every business that recognizes this will be more prepared for the future, and by following the aforementioned tips, your local business will remain competitive.
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