Even worse, this will occur while individuals are busy with their daily tasks. This means a lack of ability to immediately grab consumers’ attention can lead to your message quickly being ignored. For the foreseeable future, use attention-grabbing text and headers from the outset.
You may ask yourself, what is the reason for including video into emails when it’s easier to just provide links to videos? The answer rests in consumers’ ability to concentrate on one item. When an email recipient has to leave your message to view a video, especially on sites like YouTube, they are swamped with additional videos, ads and various visual stimuli. Since this is distracting from the message, marketers are beginning to depend more heavily on in-email videos.
Larger Target on Personalization
It takes merely one non-focused email for a consumer to banish your message as spam. If this occurs, all of your future emails are going to be blocked out, even if that was not the intent. For this reason emails are becoming more personalized. This is more than simply adding a greeting with a customer’s name.
With some advertising resources, you can have unique messages shipped to different segments of your list. If you separate your list by age, as an example, Millennial’s can get marketing emails centered on something different than those sent to seniors. Check out the many personalization tools available to see which is best for your small business and email list.
Much more Push towards Keeping it simple
Wearable technology is striking the scene like a storm. Regrettably, this means shifts must be made on email marketing. On these tiny screens, for instance, consumers will only see a tiny part of your email header and inner text.
All of this will happen while on the run. If you’re unable to immediately capture their attention, your message will more than likely end up in the trash before they are even stationary to see it. Be sure that your headers and text immediately capture their attention.
Email marketing is not going away. It’s really a marketing reality, so just be sure you are developing with it.
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