One thing we can all use is more traffic to our blogs. We know the power of blogging, and know that content is indeed King, so it would follow that we want as many people as possible to benefit from the content on our blogs.
Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and then how to best use this technique for greatest effect.
The mechanics of building a larger subscriber base
There are lots of ways to go about gaining new subscribers to your email lists. Let’s have a look at a few of the basic ways you’ll want to ensure that you have in place.
- Don’t forget to put opt-in forms on all your pages
- Try employing an exit popup
- Entice subscribers onto your list with a lead magnet
- Run a paid ad campaign to your opt-in pages or lead magnet
- Hold a webinar and ad the signups to your list
- Make videos leading to your offers and lead magnets
Whichever methods you choose, the key is to take action immediately and consistently. This isn’t a one-time marketing activity, but a task you will be doing as long as you are in business.
How to leverage your list to your blog
The first and definitely the easiest way to use your list to get more traffic to your blog is by sending them a simple email. This email requires only a few things: a captivating subject line, a few lines or highlights of your post, and several inks that take them directly there.
Make sure your content deserves sharing and you may find that not only will this email get your subscribers there, but if your content is valuable it will get forwarded and shared far and wide.
Be sure to take advantage of visual content like videos and images, and even offer a bribe to get them there. Make sure you have social media buttons active in your email as well, as you never know who has a massive following.
The benefits of this type of action are many. You’ll get immediate direct traffic, and over time your posts will rank better in the search engine results and you’ll be getting lots of new incoming backlinks to your pages.
To me that sounds pretty good, how about you?
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