You may have heard of conversion optimization but were concerned that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the best way to make the most of your existing traffic, and be prepared for when you have even more traffic.
Conversion optimization merely involves making sure every single element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.
With these goals in mind, let’s take a look at some of the best ways to ensure your pages and offers are optimized.
Key Elements of Conversion Optimization
The right keywords - This is where everything starts. Crafting the page for one primary keyword and several longer tail secondary keywords is a must. The more focused your words are on the subject at hand, the higher the likelihood that searchers will find you. Furthermore, if you’re trying to rank the page in Google, you’ll be much better positioned.
Testing - Test it all. Colors, headlines, calls to action, copy; it all plays a part in getting the clicks and conversions. Also, be sure to test one item at a time, and constantly tweak until you’re satisfied with the results. Testing multiple items at once while fast leaves doubt as to exactly which item is responsible for the improvement or failure.
Make videos - The word is that by 2018 we will have some 75 percent of all traffic having something to do with video. People are hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not just that, but studies are also showing that consumers are more inclined to convert after viewing your video. Food for thought!
Get your pages mobile-friendly - Face it; your smartphone is at this moment within your reach, probably chirping at you! Over half of all search traffic now begins on a mobile device, and if your pages and offers are not mobile ready, you’ll be left behind by your competition, who doesn’t have that problem. Easy to do, and hard to do without.
Use social proof - No one wants to pull the trigger without at least feeling as though they’ve gotten some third party proof that this is a wise decision. This is why 85 percent of people visit at least 1 one social network before hitting that buy button. Use social proof in your offers, and respond on social media immediately.
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