Are Facebook Instant Articles Great For Companies?

There are a great deal of advantages to be gained from using Facebook Instant Articles instead of traditional blogs. While you shouldn’t jump into this without first thinking it out, failing to consider the tool’s use would be folly.

In addition, you can have Facebook insert ads itself and you will still get a major portion of the earned revenue. Instant Articles will also be sure that the ads are not “above the fold,” and this will ensure consumers are not immediately hit with an ad upon clicking your content.

41702812_sSome business owners use ads in their articles to get additional income from third parties. If this is the situation, Facebook still allows the ads and will let you keep all revenue.

Revenue Just From Clicks

This is significant because over 40% of consumers will get out of a page if it takes longer than three seconds to load. Mostly, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged.

Facebook Instant Articles allow users to see your content right inside of the Facebook app. By doing this, your articles will load much faster than if they had to load outside of the app. Believe it or not, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.

Consumers Will Stay Engaged

If you are currently publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are harmonious with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.

Improved Analytics Chances

Local companies often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users would not actually visit the company’s website.

While this may seem counterintuitive to a budding entrepreneur, this new social media software could actually be beneficial.

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