Small businesses have quickly realized that online marketing is essential for success. And while there are a multitude of online resources for marketing, Facebook is undoubtedly one of the best. The site saw over 1 billion daily users in September 2015 alone, so it is obvious companies can reach untold amounts of people here. That is, of course, as long as they avoid these common mistakes.
Not utilizing Facebook at all is a huge mistake, but creating a page and then doing nothing with it can be just as harmful. Failing to post updates, memes, links and other content will greatly reduce your reach on the page. Additionally, you are not likely to see fan posts if you’re not signing in daily. This can make patrons feel ignored. Once you’ve created your page, make sure you use it.
Not Reusing Content
Regardless of how much thought you put into your posts, not all of them are going to be gold. Make sure that you keep track of the ones that are, though. If a meme or post gets significant “Likes” or shares, keep it in mind and repost it later down the line.
Going Haywire with the Text
Just because Facebook doesn’t have a 140 character limit like Twitter doesn’t mean you should go nuts with the text. Status updates are meant to be easily digestible pieces of content. Videos and images are perfect for this, and short messages work well too. If you’ve got a long message you want to convey, make it into a blog and then post the link to your page.
Only Posting Promotional Content
Your followers don’t want to be advertised “at” constantly. Make sure to post things that are related to your industry but aren’t necessarily, “Hey, come shop here!” in nature. A good rule is to have four posts that aren’t obviously marketing in nature for every one status that’s promotional.
Facebook is the second most popular website in the entire world, so it’s imperative to make the most out of its marketing potential. By simply avoiding the aforementioned pitfalls, you can turn the social media giant into a powerful promotional tool.
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