Flaws That Can Damage Your Email Marketing Strategy

Unsubscribing Should Not Be Rocket Science

32542589_sMaking It Difficult to Unsubscribe

Have you ever tried to unsubscribe from a contact list only to find that the corporation makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they do not have to see further correspondence. This makes major email providers think that you are spamming people, and this could lead to your marketing messages going right to spam folders everywhere.

Inconsistency isn’t a Strategy

Companies that do not generate a consistent marketing strategy are losing the race before they can get started. Customers really need to be aware that something is always going on. Don’t send so many emails that it is aggravating, but undoubtedly have a weekly or bi-weekly newsletter.

Not Testing Out Emails

Marketing messages really need to be tested before they are delivered to customers. This way, if there are graphic or formatting errors inside a message they can be adjusted prior to being viewed by actual customers. Send out test emails to numerous servers, like outlook, gmail, and yahoo, to determine the formatting that the recipient will see on their end. This way you know your final product looks professional and is truly sending the right message.

Recent studies found email marketing accounts for practically 7 percent of customer acquisitions. Do not let your numbers lag by making avoidable errors.

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