As Google keeps refining their local algorithm, we’re finding that local SEO is taking on even more hats we need to wear. You truly need to be mindful of an ever-growing number of aspects that go to make up local SEO. While that is true, what’s also true is the opportunity here for those willing to put in the work to get it right.
Toward that goal, we’ve listed several best practices you’ll want to be aware of when it comes to local SEO for 2015. Some may not be new to you, while others will. Bear in mind, it’s a stew, and all of it works together to make it tasty!
2015 Local SEO Best Practices
Site speed - Make your site a speed demon: it matters as a Google ranking signal.
Optimize for Mobile - With half the traffic on the Web these days coming from a mobile device, it’s insane to ignore this any longer. Make a responsive mobile version of your site today.
Do your on-page SEO - While it can be dead boring and tedious to do so, your title tags, descriptions, internal links and website schema are vital cogs when it comes to ranking your pages.
Reviews and Citations - Still important for 2015, with solid reviews becoming more so.
Acquire high-quality links - Make it your business to get the best links you can, from relevant high authority sites and high traffic sites. This is best if it emanates from your content.
Give your content a local flavor - As much for visitors as for anything, making sure your content appeals to the local audience is a good idea.
Geotag your images - Geo-tagging your images with local geographic information tells Google what it needs to know, and greatly enhances your chances of showing up accurately in Maps.
Encourage social signals - In addition to likely being a search engine signal, social media can become a far-reaching evangelist for your brand.
NAP data - As always, ensuring that your business information is consistent across ALL your platforms is critical. You should probably start right here!
Local SEO in 2015 may be a bit more involved than in years past, but the rewards for getting it right are also greater. Don’t let it wait another day!
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