Don’t Forget About SEO in Your Startup

One of the most significant mistakes that a startup website could make is to totally ignore SEO from the beginning. It is a substantial task to try, especially if you’re a new comer to online marketing, but we feel it’s an effort worth making, even at a minimal level.

13012777_sThe main reason why is that you’re giving Google an incorrect message right away. They will make an attempt to index your pages, and if your pages are lacking any SEO, often they are either unable to index, index the page incorrectly, or because on-page SEO is such a large part of the search algorithm, rank them so far down the search results they might as well be invisible. That’s a shame, as there are some really easy ways to get started with SEO that don’t require a full-blown SEO firm to get done.

So what is Minimum Viable SEO?

The folks over at Priceonomics.com coined the term, “minimum viable SEO“, which means exactly how much SEO can you get by with to start. While not an ideal strategy, it sure beats doing nothing. Below are a few of the things that they mentioned, along with a few of our own thoughts tossed in because I couldn’t help myself!

Decide which kind of keywords you’re going after - as this determines not only your site structure but how many pages and how quickly you’ll be profitable. You could be going after the long tail of search, meaning keywords that are typically 3-5 words long, often with product or model numbers. They don’t get a ton of searches daily, but are infinitely easier to rank for. Add a few thousand of these up, and you win. A different way to go is to optimize for a single keyword, like “auto insurance San Diego” you’ll typically be trying to rank only your home page. If you have a business with a local presence, make sure you have local geo-modifiers on your keywords, as in the above mentioned example.

Use breadcrumb navigation - You’ve seen this on many web pages. It is a set of links that show where you’ve been on the site, and where you are now. This is great for the searcher, (which Google likes) and takes care of a good deal of internal linkage. Here’s what it typically looks like: Home > Tablets > Apple > Ipad 2 3g

Use accurate title tags - Ensuring that the title tag on your page is accurate, which means it is or contains the keyword you want that page to be ranked for, could very well be the most important SEO task you can do. Using local geo-modifiers is extremely important here too.

Performing minimum viable SEO is a good way to start, and definitely a lot better than not doing anything. Just don’t let it stop there!

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