The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to illustrate the point that humor sells.
Humor effectively disarms people, often by getting them to see your point in a way they hadn’t looked at before, and initiates a connection that you might have had a tough time creating with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It could be the cure for what ails your company as well! Let’s take a look at 4 ways to use humor in your small business marketing.
4 easy ways to use humor in your small business marketing!
Take advantage of pop culture - This is a generation that has typically left the evening news favoring the likes of Jon Stewart, Steven Colbert and the other night time mavens that have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t be afraid to use your share when you can find a way to make it humorous. Getting the audience smiling and in a good spirits right from the start can go a long way toward helping to build rapport with them.
Make humorous videos - It only takes a few moments on YouTube for ample evidence to persuade anyone that a funny video gets tons of eyeballs! Even the lamest concept, presented in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to get it done either. Many just shoot them with their phone, o if you wish to go whole hog, use an app like GoAnimate or Xtranormal to make quick and visually interesting animated videos.
Create funny memes - Who hasn’t encountered these on Facebook and other social sites? Incorporating this idea with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for ridiculous traffic numbers.
Connect with humor in your content - Don’t be scared to be a bit unique or scandalous in your content. People relate to humor as it is a shared experience. We’ve all been there, and humor is a great way to engage on a level deeper than your average marketing message!
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