One of Google’s latest innovations is the introduction of Google Business Photos. It is a virtual presentation of your place of business in a panoramic 360 degree picture located in search, your Google+ page or in Maps. There is also the option of embedding it on your site or social media properties.
Why is Google Business Photos a good idea?
Implementing this can help you in multiple ways. First, it can help create more trust in searchers. They are able to see your establishment in all its glory, and get a feel for the type of place you have. It’s like you’re welcoming them inside. Second, this program really makes your listings stand out from the crowd. You may have done well and gotten yourself on the first page of Google, however this listing, featuring a panoramic shot of your business, will be by far the most interesting item on that page. Third, you’ll gain from the authority Google will assign your business. You will be recognized as the primary site for your brand, which can help in several ways, not the least of which is reputation management.
How do you get these photos made?
While you may well be all fired up and want to grab your phone and start snapping shots, you should know that at the moment, Google requires business owners to use a Google Business Photos Trusted Photographer. These photographers have undergone training by Google in exactly how to not just create the pictures, but how to best enhance them. Once you find one, (a Google search – Google Business Photos Trusted Photographer + Your City) should suffice; you make an appointment. You’ll be provided with tips on how to best stage and prepare your business for the shoot, which takes approximately one hour. Because this is about showing off your establishment, you don’t have to be in the pictures. In fact, Google wants as few humans as possible in them.
If this looks like a great way to enhance your Google+ Local listing, then you need to get the ball rolling today!
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