Is Google+ Worth the Time and Effort?

So, have you logged into your Google+ account today, or updated your company page lately? Quite possibly not, although this is a somewhat common scenario playing out across the Web, as Google+ struggles to uncover its audience and usefulness. Many people are still divided, and the jury is still definitely out as to whether Google+ is or ever will be a workable tool for business.

18614609_sHere’s why we believe it’s useful both now and in the foreseeable future!

It’s being shared that Google+ is now outpacing Twitter. Although this in no way “feels” true, it probably is. The proliferation of Gmail and the simplicity of having Google’s entire suite of web services available at the same time has probably sealed the deal. Not just that, but since Google Plus Local Listings already features such small business services as Zagat, StreetView and Google+ User ratings, it has effectively replaced Yelp.

Also, Google Hangouts has a direct influence on where Google+ is headed as well. The convenience of using a Hangout, instead of perhaps Skype, to do video conferencing is a major plus (no pun intended). Yes, we understand that Hangouts is still a bit clunky and a hassle to figure out, however if you do, it’s far and away the leader of the pack. Just the incorporation and automation that Hangouts shares with YouTube is worth the price of admission. (Which of course is free!)

So how are businesses using Google+?

There are scads of ways to apply Google+ in your small business. A few would include:

  • Building networks with Google+ Circles
  • Using #hashtags to help posts show up in Google search
  • Link Google+ to your blog, and benefit with your photo connected to your search results
  • Do live video chat with Google Hangouts
  • Use tags to reach out to people directly

To see a huge list of strategies as well as an incredible infographic for Google+, see this article on Copyblogger. While Google+ may not enable you to get all warm and fuzzy just yet, our bet is that it’s worth the time both now and in the future!

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