What is Hashtag Marketing and How Can It Help You?

If you spend any time at all on Twitter, or now many of the other social networks, you know how widespread the use of #hashtags has become. They have become shorthand for entire groups and segments of people and movements.

38413073_sNow even Emojis are getting into the act, with Instagram announcing support for the little darlings. (Not yet on other networks)

Hashtags allow you to discover more about your audience, find out what they’re talking about and interested in, encourage engagement, as well as help you with branding.

To get you pointed in the right direction, here’s 5 tips you can use to make your hashtag marketing more effective.

5 Great tips for making the most of Hashtag Marketing

Learn about what your audience is interested in - Hashtags are a quick and dirty way to get some audience preferences into the mix. Carefully employing hashtags can help you discern interests, needs and concerns speedily. This can serve numerous purposes in your marketing plan.

Consider paid promotion - Once you find you have a popular campaign going, seriously consider using Twitter’s promoted hashtag feature to add fuel to the fire. If your message is clever and you can make it onto the trends list, you’ll have won big time.

Utilize local hashtags for brand promotion - If you’re looking to promote more than one local location of your business, it can be a good idea to employ locations in your hashtags. This is a quick and easy way to grab some Twitter search visitors from those looking for a service in a specific area.

Join the conversation on trending hashtags - A great way to leech off of popular hashtags is to simply join the conversation, but by adding your own unique voice to the mix. An excellent way to leverage the popularity of popular hashtags.

Use Hashtags to amplify your marketing - Hashtags can be a good way to energize the success of already working campaigns, and help you make the most of them. Creating hashtags that continue the buzz and point to your campaigns are a great way to multiply your results.

Fast and easy to use, hashtags can be another arrow to add to your marketing quiver. Give them a shot today!

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