These days it’s simply not enough to merely have a Facebook business page: you need to have a vibrant, memorable, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you going to get this done? Doesn’t your business already swallow every free minute of time from your life as it is?
Fortunately there are a few easy ways to set yourself up for encouraging more engagement on your page, and they aren’t all that difficult to implement. Let’s have a look at a few of these.
5 Ways to make your Facebook page a more engaging place!
Choose imagery wisely - The visuals you choose to use on your posts and ads make a major difference. Make sure that they are all original and something you would share yourself.
Use call to actions in your cover photo - A recently available addition to your arsenal is the ability to add one of 7 different calls to action into your cover image. Often this can be useful to encourage actions and engagement.
Optimize your page descriptions and About sections - This is your opportunity to tell the world about you and your company. Don’t waste it! Make sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.
Publish frequently - Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around everyday, odds are no one else will be either. Show up, and when you find a post that gets a good response, consider promoting it with a paid ad.
Answer people - If there are questions, comments or inquiries expressed by your followers, ensure that you respond without delay. Don’t ever leave them in the lurch. Giving them a feedback as soon as you can tells them that you are still listening and encourages them to visit your page often.
Doing these simple tasks can set you up for an engaging page that will keep visitors returning time and again to see what else you have to share.
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