Increased Search Engine Marketing
Search Engine Optimization Support
Whether you are advertising a local business or a national corporation, you want to be on Page 1 of Google. Over 90% of traffic coming out of Google is produced by the first page of results, so Page 2 simply is not an option. The good news is, blogging increases your online presence, backlinks, and helps in a variety of other ways to increase your organic reach and land near the top on search engines. This means many people see you, and more people will come in.
Present Customers Become Ambassadors
One of the best benefits of having a blog is the fact that you can create easily shareable content to post on your social media pages. The key here is to ensure that your information is actually practical. If you sell swimming pools, a nice blog post titled, “Everything You Need for an Amazing Summer Vacation” would likely do well for your company. If a blog post is advantageous your followers will share it, and this equates to more eyes on your content.
Showcase Yourself as an Industry Thought Leader
Blogging is a type of inbound marketing, and this means individuals are basically seeking you out as opposed to you going after them. If they are looking for information and find it on your small enterprise blog, you suddenly become a educated resource for them. This can set you up as a business thought leader, and people are far more likely to do business with someone they trust than someone they do not even know.
Just like social media marketing, blogging is becoming less of an option and a lot more of a necessity. Avoid getting left behind.
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