As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important.
Video is Imperative
Considering it’s a streaming service, video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially the case prior to the release of Hulu Plus.
Hulu is consistently putting out promotional content via video. They keep their ads short and sweet, and they also use real people as opposed to actors. Implementing a few of these tips while keeping the ads informative can go a long way.
Engage in Original Content Marketing
While posting an interesting meme or article found through a Google search may increase social visibility a bit, it’s original content that really gets noticed. Hulu proved this by creating 11.22.63, The Handmaid’s Tale and Difficult People. Local business marketers must recognize the importance of original content and create their own blogs, videos, and articles.
Don’t Be Afraid to Drop Dead Weight
Hulu isn’t afraid to let streaming contracts expire when a certain show isn’t doing well on their platform. Local businesses should take this route when marketing as well. Regardless of how much has been invested in a certain promotional endeavor, there’s no excuse to keep using a failing tactic. Either update it to work or switch strategies entirely.
Even with Netflix being the industry powerhouse, Hulu has still managed to draw subscribers and stand on its own. For local businesses that can utilize the company’s skills in their own marketing endeavors, the sky is the limit.
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