If you have a local business there is nothing more important for you with respect to online marketing than to have your business appear in the local search results. To do this, you need to make sure you perform enough local SEO to ensure a robust presence and listing.
7 Easy ways to improve your local SEO
Local keywords - Making sure you are targeting the correct keywords for your local area is vital to showing up in front of the audience you seek. This will require that you spend quality time in keyword research, in addition to using competitive intelligence and common sense in identifying your best choices.
NAP data - Make sure your name, address and phone numbers, along with all other identifying data is consistent across all your various web and social platforms. This really is key to keeping a good Google rank.
Local directories - Be sure to claim any listings you find on local directories, whether you actually created them or not. Spend some time to optimize them to line up with all the rest of yours.
Google+ Local - Getting your site listed on Google+ local is a great way of opening lines of communication with your customers, as well as being able to respond to any reviews left there. You can even create posts on this.
Get genuine reviews - If you haven’t observed this yet, reviews will be one of the most important pieces of your local rankings, as they are vital for providing social proof, along with needed citations. Never generate these yourself!
Get a mobile version of your site - The world is going mobile, and since half of all web searches are done on mobile and 95 percent of mobile users have searched for a local business on their smartphone, creating a mobile version of your site is flat-out necessary.
Don’t forget your social profiles! - Don’t make the mistake of assuming that no one seeks you on your social media. These listings, however anemic, still turn up highly in the search results for your business, and should not be ignored.
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