Spend any time wondering about your online reputation management? That’s what I thought! As per a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers say they trust the content provided by online reviews.
Also some 80 percent have changed their mind about purchasing a product after reading only one negative review online, and over 84 percent indicate that they see online reviews as being a trusted source of information.
You have to take negative reviews seriously and take steps to counter the damaging effects!
Here are five methods to do just that:
- Look at your search results monthly – Monitor your company’s name in Google at the very least once per month. Use Google Alerts or mention.net to inform you if you have any activity involving your company name or important keywords. Also, look beyond the first page of the search results; negative entries can gain traction and wind up on the first page tomorrow.
- Deal with negative content ASAP – Do your very best to make contact with the individual that posted the content in question as soon as possible, especially if they are an unsatisfied buyer. Do your best to handle their concerns in a positive manner. Don’t get into a public tussle with them! You won’t like the outcome.
- Use your company’s name in your page optimization – Make sure your pages and other content are using your company’s name in keywords, tags, URLS, and titles. The more pages that you own that bear your company’s name, the better the possibility Google will view your site as the authority for this keyword (your company name) and give you higher rankings. Also, most negative content will most likely not have done any SEO.
- Create more content channels – WordPress.com, Blogger.com or even subdomains of your own site are good for this, along with your social channels such as YouTube, Facebook, and Google . Post fresh content to these channels as well, so they retain their search positions.
- Ask your customers for reviews – The most apparent and by far the most useful tool for successful online reputation management is to ask your satisfied customers for a review. Stimulate and even reward reviews. This is also your best source of social proof!
Follow these tips to preserve your good name! Trust us…you’ll be glad you did.
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