Content marketing is definitely the buzzword these days, and more than that, it is an extremely effective way to gain search rankings, brand your company, energize social media and much, much more. With the vast array of content publishing options available today, one thing is abundantly clear: to be awesome at this you’re clearly going to need a content marketing calendar.
Precisely due to the ease with which you can publish content in various forms all over the Web in the blink of an eye, having an organized plan of attack is more valuable than ever before. Let’s examine some of the hallmarks of an effective content marketing calendar, and how you can implement one.
How many and who’s going to do it?
Even if you are a large company with several departments using the calendar, you’ll want to have a person dedicated to ensuring the overall plan is advancing, and people are held accountable. This presupposes that you have a single content marketing calendar. We believe this is best as even while there may be different people or teams working on different aspects of content creation, it is vital that there is a common vision and goals here. Having more than one calendar is asking for it, and really hinders efforts at promotion. Resist the calls for independence here.
This is to lessen the chances for assignments and deadlines falling too far behind, and jeopardizing marketing promotions that are inextricably intertwined.
What form should the content marketing calendar take?
This can be a simple spreadsheet customized for the task. This is usually sufficient. There are many other forms of collaborative software if you have a large organization or need more automation.
Software like Basecamp, Teamwork and others provide useful platforms for running projects, and can help you keep track of complicated campaigns easily. There is a cost and learning curve associated with this, however.
Most of the time a simple solution is best, and we would encourage this to start. Upgrading to more complex systems can always happen down the road if needed.
Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.