Why Every Local Business Should Be Blogging

Inbound Clicks Through The Roof

Inbound Clicks Will Blow Up

There are plenty of intangible and potential benefits related to blogging, but the hard data is where things are most remarkable. Organizations that begin blogging see a 97 percent boost in inbound links.

These links add Search engine optimization value to the website itself, and visitors from other sites could easily become paying customers. When other websites start seeing a blog as a valuable source of information, they will start linking directly to it.

44786901 - girl hands with laptop and cup of coffee on a wooden tableImproves Overall SEO

While inbound links certainly do great things for SEO, blogging in general accomplishes so much more. In fact, blogs that received no inbound links at all would still improve a site’s SEO. This is because more pages are available to be indexed, and online searchers are more likely to come across them. Internal linking between pages on the same webpage can also help in this endeavor.

Strengthen Other Digital Marketing Forms

Blogging can also do wonderful things for a company’s other forms of marketing. By embedding videos directly into blogs, for example, the view count on the video will go up in addition to getting more eyes on it. Blogging also gives local corporations the opportunity to post original content on their social media pages that actually results in superior traffic to the main site.

Although some organizations still treat it as such, blogging is not an option for local business owners. It may be possible to get by without it, but it puts a brand at a distinct disadvantage. The benefits of blogging are countless, but the aforementioned three should be enough to make its importance totally obvious.

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