The Small Business Administration (SBA) of America recommends that corporations making under $5 million a year spend about 8 percent of their budget on advertising. While this is wonderful advice, it really doesn’t amount to much if an excellent marketing strategy is not in place. And even if you have amazing marketing ideas, a small amount of simple errors can destroy them. That is why every business needs to erase these marketing blunders in 2017.
Many corporations, especially small businesses, feel that they have bigger things to worry about than marketing. Sure, they might put a short while into it, but they often view marketing as a part-time job. This is especially the case when it comes to social media and video marketing. In 2017, you must realize that this thought is folly. If you are not going all in on your marketing procedures, you are only hurting yourself.
Thinking Social Media Is Free of charge
Individuals can sign up for Facebook, Twitter and a variety of other social media platforms and never pay a dime. corporations can do this as well, but they likely will end up thinking social media is a pointless marketing tool.
Thanks to messy feeds, social media giants don’t prioritize business posts. Something has to be really engaging for it to pick up momentum. Sad to say, this does not always happen. With everyone receiving information overload, it will sometimes be expected to spend a few dollars to extend your reach. Since you can target specific audiences, though, this may not be a bad idea.
Compromising Customers Over Prospects
You have likely had a cable provider offer a discount, but when you called in, they said you were ineligible. Why? Because you already are a customer. It does not hurt to focus on bringing in new prospects, but this should not be at the cost of upsetting current clients. Offer promotions to garner new business, but make sure you pay attention to your loyal followers as well.
Marketing is not always about doing what is right. It is also vital to avoid doing something wrong. The previous list is far from all-inclusive, but if you can keep clear of these mistakes, you will be a step ahead of many of your competitors in 2017.
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