By Google’s own admission, they make between 500-600 changes to the algorithm yearly, so being mindful of all of them and how they affect your site is a full time job. If you’re frustrated attempting to keep up with all the changes that transpire within the Google Local search space, you’re not the only one!
We’ve put together a list of 7 best practices you can use when it comes to optimizing your pages for local SEO. Most won’t require a huge technical effort, but can yield much better results for you if you get them done!
7 Straightforward Local SEO Best Practices
Continue to build links - These days it’s not really the amount of links you have but the quality, and the best way to acquire authoritative incoming links is to create awesome content people are dying to share and link to.
Be sure to GEO-target your pages - The Pigeon update was all about preferring local content over global when possible. Make it possible on your pages with local geo-modifiers.
Keep getting citations - These still matter, but it’s again more about quality and accuracy than it is about the number. Strive for the best you can find.
Solicit customer reviews - This is the highest form of social proof available, and studies are showing that the overwhelming majority (90%) consult product reviews before purchasing. Ask your present customers; they’ll usually be more than happy to comply.
Utilize your Google My Business - The latest local business tool offered by Google, this one’s a keeper. You can do many things using this virtual tool suite, including managing your online reviews.
Use local images - Make sure you are using your own local images and that they are geo-tagged for your locations. This is a local ranking signal for Google, and will help you in a variety of ways with Google.
Be social - Yet another Google search signal, giving your audience the opportunity to share your content by including social media icons on your pages and content is a no-brainer. Give your content the chance to be seen outside your walls!
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