At last count, over 93 percent of advertisers were engaged in content marketing of some type. The reason being people have finally come around to acknowledging that custom content is where advertising has steadily been going. Of course, even great content is capable of doing poorly if not appropriately used. Luckily, there are several ways you can get a piece of content to really pay off.
It is fantastic if you create a piece of writing that does nicely on your social networking sites, but why let it stop there? An article can easily be repurposed into a blog post, video, or even white paper. When a piece of content does well, there isn’t any doubt that you struck a chord with your followers. Do not allow this content just fizzle out into nothingness. While you should share great content, giving it a full makeover can be even better.
Boost Content for the Search Engines
Google has slowly evolved enough where great content shows up high on search results irregardless of some time-tested SEO tactics. This means there is less focus on SEO, but that doesn’t mean to forget search engines. A URL with your keyword, meta description with keywords, graphic names centered on SEO, and including the keyword in your title will all help you get noticed on Google. Whether or not you be successful from that point is based on your content’s usefulness.
Spend a Few Dollars
There used to be a time when Facebook would show your fans everything you wanted, but that era has passed. The social networking giant has changed how it does things, and it is now more challenging than ever to get organic reach on the site. Luckily, you can boost your posts and make certain fans see your content, and once this is achieved, organic reach will begin to increase. It is not necessary to break the bank, but a few dollars can go a considerable ways.
Content marketing can easily take your small business to the next level. This is why you should try everything at your disposal to increase your reach.
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