Making a Local Business Blog Prosperous Through Marketing

Promote Blogs with Other Marketing Platforms

Rethink Keyword Usage

While a bookstore would be remiss to not use “bookstore” as a keyword, it is essential to remember the competition for such a common term. Instead, local businesses should put a heavy focus on long tail keywords.

Instead of just “bookstore,” the business should use “book stores in New york,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where common speech is used in search, thanks to Siri, and local marketing is important.

44714674_sProduce Guest Posts

It can often be difficult for a company to get its content seen on a large scale, but this is easier if they create guest blogs. Take your best content and submit it to industry leading blogs that allow guest posts. While the industry blog will get a lot of the traffic, it will undoubtedly bring a considerable amount your way as well.

Use Other Marketing Tools to Promote Blogs

While specializing in strong search engine marketing strategies will help your blog get noticed, it is important to remember that organic reach can take time. This makes promoting your blog on other platforms very important.

Whenever you put up a new post, share it instantly to social media. Take time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the tools already at your disposal.

Statistics show that you are 13 times more likely to see a impressive return on investment if you prioritize blogging. With these types of numbers, it is obvious that blogging is a crucial marketing tactic. And if you can get the word out with the aforementioned techniques, taking the time to jot down a blog can really pay off.

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