You’ve done all the first steps when it comes to getting your business online. You have a website, signed up with a hosting account, and maybe even figured out how to accept money.
But what about marketing? Have you figured out how you can begin marketing your small business effectively and affordably? Often times this is left for last, and unfortunately it’s probably the most important piece.
It’s really not rocket science, but many are scared to make a mistake. Let’s dispel a few of those fears by taking a look at 5 steps new marketers can take to get going with online marketing your small business.
5 First steps to small business online marketing
Start Blogging - Blogging is easy, and carries with it some inherent benefits for a small business. It can help you establish your brand, build authority, and start building a following, all essential elements of online success.
Take social media seriously - We live in a world where social media rules the day. That’s where the people are, and if choose to not be there, you’ll soon be eclipsed by your competitors.
Monitor your online reputation - Set up alerts so you can be aware of and respond to any social or website mentions of you or your company. It’s far easier to do this and catch something when it’s a small spark before it ignites into a firestorm.
Begin building an email list - The number one thing successful online marketers say when asked if they could do one thing differently, is that they wished they’d started building an email list from Day One. Don’t be one of those guys.
Use online directories and be consistent - Leverage the numerous and influential online directories, such as Yelp, Google My Business, Merchant Circle and others. Make sure your information and locations are correct across each platform.
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