Marketing Cheats For Successful Small Business Owners

Get More Benefit Out Of Good Content

Recycling Old Content

Even small business owners that have minimal social media reach put out a few posts that really “pop.” These posts can seemingly go viral relative to the reach of other posts. It occurs much too often, though, that companies simply move on after this success.

This is an error. Instead, wait a couple weeks or months and post the content once again. It may not attain the same huge reach, but it will still likely perform better than other posts on your page.

8921854_sSegment Email List

A full 58 percent of shoppers prefer email marketing over other marketing touch points. This shows how functional the strategy can be, but segmenting your email list can also do wonders.

Break up clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still simply reaching the masses.

Provide Something Substantial For Free

Everyone loves free things, but small discounts or small promotional items will not build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night stay in a lovely mountain cabin.

By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of potential clients will suddenly surface. These prizes do not need to be in the vein of free vehicles, but make it something worth getting excited over.

There are no shortcuts to success, but there are simple marketing techniques that can be worth it. The aforementioned are just a few, and any local business that can pull these off is definitely ahead of the game.

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