If you had an inexhaustible advertising budget, it would be very easy to try out every approach at your disposal to find the one that sticks. Unfortunately, most local business owners lack this option. Luckily, there are plenty of shoestring marketing tips for small businesses, and many of them will fit right in with the growing promotional trends of 2016.
If your site is not already mobile-friendly, it is time to make the switch. Consumers are increasingly using the web on smart devices, and many surf the web on these specifically. Thankfully, it is no longer expensive to make this necessary change. Low-cost instruments like Mofuse, Wirenode and Mobify can easily change your site into a mobile-friendly oasis.
Expend More into Content Marketing
Even the tiniest of businesses can use content creation sites to get relatively low-priced blogs and articles. In addition, you may create your own content if your writing skills are up to par or you have a tripod and camera. Content marketing has long been a potentially inexpensive option, but in 2016, it is vital for anyone hoping to save a buck.
Over three-quarters of businesses that cater to consumers now utilize content marketing. Actually, the majority of businesses say they will increase spending in the area. This means it is time to invest in this budget-friendly marketing strategy, because it is where you will be rivaling others.
Employ Marketing Automation
There are a variety of marketing plans that require a substantial investment. Certain marketing automation tools, though, do not need to fall into this category. Tools like Hootsuite allow you to schedule social media posts far in advance, so you will not need someone available throughout the day to update posts. And since less than 10% of your levels of competition are using automation, you will have a defined advantage in 2016.
There are a great number of marketing tricks for those on a budget. By utilizing the ones that are trending for 2016, though, you will be ahead of the marketing game while still lowering costs.
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