The concept here is your content strategy needs to be invested in. A full 42 percent of marketing budgets go into content creation for the most successful internet marketers. And while this may appear to be a lot, remember that the majority of your online marketing, such as social media and email, would not have to break the bank.
While the Internet has in effect made everything “local,” the reality is that you need to focus on people searching near your home. If you fall short in this area, it will be nearby competition who gets potential customers.
To start off, claim all of your local pages from sites like Yahoo and Yelp. Next, focus on city-specific keywords when making content. Center on local, and local will center on you.
Not Really Investing Enough in Content Marketing
There are local business owners out there that don’t yet have a content marketing strategy, and if you are one of those, you need to adjust at once. Content marketing is one of the crucial aspects of getting your company noticed, and research has revealed that effective marketers devote most of their budget to content creation.
This means you should invest in your content strategy. The most thriving marketers invest 42 percent of their marketing budget into content. This may seem like a large amount, but with low-cost strategies like email marketing and social media, you really can afford to splurge a bit on content.
No Unique Selling Point
Every small company needs some distinctive selling point. This is something which makes you stand out among your rivals. Even if it is a free meal on Sundays or a specific award your business has earned, make sure you are marketing something special about your company.
There are innumerable ways to run a successful marketing campaign, but it is often the same mistakes that can hurt them all. Fortunately, these mistakes are not difficult to avoid, so invest time to make your marketing great.
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