Mastering Marketing: Lessons from Steve Jobs

It Is Okay To Be a Follower

Follow the Right People

In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wished to learn from the people he was around, he chose advisors wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.

steve-jobsIt is vital for local businesses to also pick who they follow wisely. There is a chance to follow serious influencers within your industry through social media. Checking up on these people will help you stay abreast on the latest industry occurrences. This can ensure you will always be one step ahead of the game.

Images Are More Powerful Than Words

The Apple core value of simplicity requires that their marketing has almost no words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.

Do Not Be Afraid to Spend Money

Did you know that Steve Jobs started the Super Bowl advertising trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a rewarding investment that proved that sometimes you really do have to spend money to make money. It’s not to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your product with distasteful marketing.

Some minds are so advanced their lessons can cross industry borders. Take Jobs’ lessons at face value to help make your company successful.

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