These days the question isn’t “Do you have a mobile strategy?”, but “How is mobile doing for you?”
Mobile presence is critical for local search for the foreseeable future, and if you’re late to the party, we would like to share a few things you should keep in mind if you want to get your fair share (and more!) of the local search market.
Reasons why you need a mobile presence
Part of this lies in being aware of what your market is doing with their mobile devices. Here are a few eye-opening statistics to help us all get an understanding on just how important this is:
- 97 percent of consumers go online in search of products or services in their local area.
- 73 percent of mobile searches bring about store visits and/or conversions.
- They’re quick: 70 percent of those consumers search who locally on their mobile device act on it within one hour.
- 15 percent of consumers will actively use their smartphone to compare prices once they’re in your store!
What you can do to take advantage of mobile for local search
Here are a couple of ways you can ensure that your business is ready to be found locally via mobile devices.
Get your site mobile ready - There is some adjustment to make with regards to making sure your site renders well on mobile devices. Don’t leave this to chance, thinking it will show up “good enough”. You’ve got precious little time to make a good impression, by some estimates less than ten seconds, and if they spent all of that just loading your page, the result is going to be that most people will exit before even viewing your page.
Watch sizes and content - Obviously small screens are not as easy to read and act upon. Don’t load you mobile pages with a ton of textual content that nobody is going to take the time to read on their phone. Use concise, bulleted text chunks, as well as optimized images and call to action buttons large enough to click on easily!
Initiate an engagement strategy - Don’t leave them hanging: reply promptly to comments and concerns, and particularly complaints. Also, make regular connections with those who want to engage your brand.
Claim your directory listings - You’ll want to claim any listing you find on local directories, and create them where you don’t. Stay consistent in the information you post on each site, so visitors and search engines can easily find you.