Why and How You Need to be Using Paid Promotions on your Content

It seems it’s getting harder and harder to get your content noticed, much less acted upon. This was bound to happen as increasing numbers of people embrace content marketing.

21747893_sIt’s no simple task. It used to be simple and easy, but not so anymore. Nowadays, unless you have a huge list or have established authority in your market, you’re going to need to work be heard.

Which leads us to the little-known yet highly effective technique known as paid social promotion. Let’s take a look at what it is and exactly what it can do for you.

What is paid social promotion?

Paid social promotion, or paid social ads, is the practice of buying ads that promote your content. Ever since social networks have practically taken over the Web, and brought words and concepts like virality and social sharing into our consciousness, it was only a matter of time before marketers discovered a way to exploit this. What’s more, it’s so much better than before, as the potential to reach an audience much larger than your own, right now, for pennies is something no one with any sense should discount.

Where should I do this?

There are lots of avenues to go down with paid social ads, but we’ll focus on four that most marketers have at least a passing acquaintance with.

Facebook - Facebook ads are the top platform to use at this time, for practically any purpose. The targeting capabilities alone, especially when combined with the prospect of being able to reach a vast audience not yet your own is very attractive. Not only that, the ad platform itself is very easy to use, and can be very cost-effective.

Twitter - Promoted Tweets work wonderfully for this sort of promotion, and you are able to target prospects by keyword and who they follow.

LinkedIn - Sponsored Updates from the LinkedIn platform are very powerful, and especially useful if you are a B2B.

Reddit - Reddit is loaded with rabid users, and using the niche ad option on their ad platform is the best choice here. This can send an avalanche of traffic very quickly!

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