If one of your goals is to best optimize your site for search, then you might be aware of the importance placed on having your pages load quickly. There are a number of good reasons why you’ll want to make sure this is so, among them…
- It’s undeniably a Google ranking factor.
- Average human attention span is down to 8 seconds.
- The typical retail site loads at more than 7 seconds, and it’s believed that just a one-second delay can result in a 7% reduction in conversions.
With these reasons and many more, it’s time we take this seriously. Let’s look at 5 ways you can get your pages to come up faster.
5 Tips for reducing your page load time
Google PageSpeed Insights - A major ranking factor, the speed at which your pages load is actually very easy and free to check out. Google provides a free tool called PageSpeed Insights which grades your page and suggest fixes to make things quicker, and it works on both desktop and mobile.
Not too many redirects - Too many redirects on your pages can cause the server to make extra http requests it doesn’t need to. Make sure you don’t have any faulty, old, or otherwise unneeded redirects clogging up the arteries.
Reduce the number of plugins - Undoubtedly we are plugin fiends, but this can have a adverse effect on page loads. Be sure to get rid of plugins you don’t actually need. If you suspect other plugins, you can try deactivating to check out what the page load speeds are without them, and act accordingly.
Optimize your images - Images can have a large impact on your page load speeds, and to make the best of this try not to have too many on a single page, use JPEGs whenever possible, and compress them as small as is feasible.
Compress your pages - Enabling compression on your pages can help them render an amazing 70% faster. If you aren’t handy with code, there is a tool named Gzip that can do the work for you. This alone can make a large difference in how fast your page loads.
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