Your blogging site can be the most effective and powerful tool you have in your promotional toolbox. Publishing updated content on a routine basis can provide your business a number of useful benefits. These benefits include:
• Increasing public awareness of your strong brand
• Positioning your business as a strong member of an online community
• Demonstrating the expertise of you and your business
• Developing strong long-lasting relationships within your clients
• Fostering an ongoing engagement in a highly active online community
• Generating quality leads
A blogging site can also be extremely powerful from the standpoint out search engine optimization. Active and strategic blogs can help you in a variety of ways including:
• Assist search engine crawlers to increase your ranking in searches
• Penetrate deeper into keyword verticals
• Attract effective links to promote your updated content
• Generate highly effective social signals
• Increase organic traffic to your site
The simplest solution for maintaining a successful blogging site is to create quality content that is easy to find for both visitors and search engine bots. If you post your newly updated content very deep in hard-to-find locations or pages, it can easily be dropped from the search engine index. This can lower your rank while enhancing the ranks of your competitors making all of your efforts ineffective.
By providing instant access to social buttons, you allow your online visitors an easy way to share your content across a variety of social platforms. The more your content is shared, the more it will be exposed to new audiences that are redirected to your site.
From the perspective of search engine optimization, providing any avenue where your content can be shared across different platforms will increase the likelihood of links and mentions, which will in effect increase your rankings. In addition, the ability to share the content with others will also help you become discovered quicker, because it shows up much faster in the index.
Every effective tool you use to increase your content awareness will have a dramatic impact on your rankings. Recognize that the social signals are used to influence your rankings. The more obvious you make your share buttons, the less distracting and disruptive they will become.
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